Did you know that pet parents are shaping the shopping landscape thanks to the power of online reviews?It’s true! Since most of consumers rely on other users’ reviews when it comes to buying products for their furry friends, pet parents’ opinions matter.
This shows how far-reaching this digital word-of-mouth can be! So, if you have a pet, make the most of the impact online reviews have and get your voice heard by sharing your experiences.With consumers’ influence becoming more and more significant, the pet industry is embracing online reviews and their effect on the choices and purchasing behaviors of pet parents.
Recently, a survey revealed that shoppers really take pet owners’ opinions seriously and that online reviews are the ultimate game-changer when it comes to deciding what to get for our precious pets. Who knew that our experiences could have such a big effect others’ shopping habits and lives?
The research sheds light on the unique purchasing behaviors of the today’s pet-lover community and highlights preferences like how dog and cat owners like buying toys and clothing for their fur babies online but prefer to hit up brick-and-mortar stores for pet food. Because taking care of fur does not just involve fine nutrition but also keeping them happy and stylish!
Online reviews in numbers
It’s no surprise that 60% of consumers trust brands with good reviews and that pet owners enjoy honest, authentic reviews from other pet owners and that it affects their buying choices. Naturally, pet owners trust each other more than they trust marketing teams or possibly disingenuous product reviews on the brands’ websites.
When hunting for products for your furry friend, you don’t settle for anything less than exceptional, so you truly value opinions straight from the source, fellow pet lovers who have actually bought and used the product themselves. If you’ve just embarked on the adventure of being a dog or cat owner, you’ve probably started by asking your veterinarian what’s the ideal dog diet or the best cat food out there.
It’s totally normal to seek some expert advice when it comes to nourishing your precious fur baby. Marketing experts know this, which is why if you search for information on the best pet diets you will probably find tons of YouTube videos featuring vets and pet nutritionists endorsing different brands and all types of pet food.
But for a pet parent it never hurts to do some extra research. So, most people also check out other pet owners’ reviews. It’s all about that pet parent connection! Am I right? We’re all in this fur baby journey together, sharing experiences, tips, and news building community based on trust to make the most informed choices and ensure we support businesses and brands that love animals.
So let’s join forces in creating a world where every product we use truly comes from a place of love and care for pets and their lovely families!